What is BLUE BLUE JAPAN?
Answer
BLUE BLUE JAPAN is a brand established in 1996 that modernizes traditional Japanese techniques, focusing on natural indigo dyeing and craftsmanship.
Details
BLUE BLUE JAPAN is a brand launched in 1996 at OKURA in Daikanyama, Tokyo, that reinterprets traditional Japanese techniques in a contemporary way. The name "BLUE BLUE JAPAN" reflects the founder's wish to share Japan with the world. Anchored in natural indigo dyeing and hand-dyed blues, our pieces are designed to grow more expressive over time. We work with craftspeople across Japan, drawing on traditional techniques at every step—dyeing, weaving, and sewing.