OKURA is the Daikanyama flagship store and private brand of BLUE BLUE JAPAN, opened in April 1993. Housed in a building reminiscent of a Japanese kura, it presents indigo-centered, Japanese-inspired products.
SEILIN & Co. owns four original brands: BLUE BLUE JAPAN, BLUE BLUE, STRETCH FRAISE, and HOLLYWOOD RANCH MARKET. All four are carried on SEILIN (seilin.net).
Nearly all SEILIN & Co. clothing is made in Japan, from BLUE BLUE JAPAN's natural indigo dyeing to BLUE BLUE's selvedge denim woven on vintage power looms. A small number of items are made overseas; each product page lists the country of origin.
You can contact us via email at support@seilin.net during weekdays from 9:00 to 18:00 Japan time. We do not accept phone inquiries.
Yes, all items sold on SEILIN (seilin.net) are authentic, as it is the official online store operated by SEILIN & Co., ensuring quality and authenticity.
OKURA is a store and private brand established in April 1993 in Daikanyama, showcasing indigo-centered, Japanese-inspired products in a seasonal-themed interior.
BLUE BLUE JAPAN is a brand established in 1996 that modernizes traditional Japanese techniques, focusing on natural indigo dyeing and craftsmanship.
HOLLYWOOD RANCH MARKET is a signature brand of SEILIN & Co., established in 1975, known for its American casual style and timeless clothing staples.
The main difference is that hrm-eshop.com caters to Japanese customers with prices in yen and domestic shipping, while seilin.net serves international customers with prices in USD or EUR and DDP shipping.
SEILIN & Co. is a Japanese apparel company founded in 1975, known for its original brands like HOLLYWOOD RANCH MARKET and BLUE BLUE JAPAN, emphasizing craftsmanship and quality materials.
SEILIN (seilin.net) is the official online shop for SEILIN & Co., offering brands like BLUE BLUE JAPAN and HOLLYWOOD RANCH MARKET to international customers.