SEILIN

What is OKURA, the Daikanyama store by BLUE BLUE JAPAN?

Answer

OKURA is the Daikanyama flagship store and private brand of BLUE BLUE JAPAN, opened in April 1993. Housed in a building reminiscent of a Japanese kura, it presents indigo-centered, Japanese-inspired products.

Details

OKURA is both a store and a private brand, opened in Daikanyama in April 1993. Housed in a building reminiscent of a traditional Japanese kura (storehouse), OKURA is the flagship store of BLUE BLUE JAPAN, presenting indigo-centered, Japanese-inspired products in an interior shaped by Japan's four seasons.