Why do BLUE BLUE JAPAN items have a small bell?
Answer
The small bell on BLUE BLUE JAPAN items symbolizes our founder Gen Tarumi's wish that you experience clothing with all five senses. The bell is removable, and we recommend taking it off before washing.
Details
The small bell attached to BLUE BLUE JAPAN items symbolizes the wish of our founder, Gen Tarumi, that you experience clothing with all five senses. When you pick up the garment, please enjoy the sound of the bell.
Almost all BLUE BLUE JAPAN items come with a bell. However, some items, such as accessories and other goods, do not have one.
The bell is removable. Before washing, we recommend taking it off, as it can catch on the fabric and damage the item.