BLUE BLUE JAPAN uses both natural indigo dyeing with plants such as tadeai and synthetic indigo dyeing, each dyed by hand for a texture and depth of color that machine dyeing cannot reproduce.
OKURA is the Daikanyama flagship store and private brand of BLUE BLUE JAPAN, opened in April 1993. Housed in a building reminiscent of a Japanese kura, it presents indigo-centered, Japanese-inspired products.
STRETCH FRAISE by SEILIN & Co. uses a thick yet soft fabric with high stretch, excellent kickback, and outstanding durability, sewn with flatlock seams. It has been a signature fabric since its 1995 debut.
For a relaxed fit we recommend BLUE BLUE JAPAN, cut in a comfortable, slightly relaxed silhouette in international sizing. BLUE BLUE offers a basic, timeless fit, and STRETCH FRAISE a just-fit silhouette.
You can buy BLUE BLUE JAPAN directly from SEILIN (seilin.net), the official overseas online shop of SEILIN & Co. We ship internationally with shipping and customs duties included in the price (DDP shipping).
SEILIN & Co. owns four original brands: BLUE BLUE JAPAN, BLUE BLUE, STRETCH FRAISE, and HOLLYWOOD RANCH MARKET. All four are carried on SEILIN (seilin.net).
Yes, all items sold on SEILIN (seilin.net) are authentic, as it is the official online store operated by SEILIN & Co., ensuring quality and authenticity.
OKURA is a store and private brand established in April 1993 in Daikanyama, showcasing indigo-centered, Japanese-inspired products in a seasonal-themed interior.
STRETCH FRAISE is a signature line by SEILIN & Co. known for its thick, soft fabric with high stretch and durability, featuring a fitted silhouette and various styles.
BLUE BLUE JAPAN is a brand established in 1996 that modernizes traditional Japanese techniques, focusing on natural indigo dyeing and craftsmanship.
BLUE BLUE is a denim brand specializing in essential everyday wear, crafted using vintage power looms to create unique selvedge denim that develops character over time.
HOLLYWOOD RANCH MARKET is a signature brand of SEILIN & Co., established in 1975, known for its American casual style and timeless clothing staples.
SEILIN carries its original brands: BLUE BLUE JAPAN, BLUE BLUE, STRETCH FRAISE, and HOLLYWOOD RANCH MARKET.
The main difference is that hrm-eshop.com caters to Japanese customers with prices in yen and domestic shipping, while seilin.net serves international customers with prices in USD or EUR and DDP shipping.
SEILIN & Co. is a Japanese apparel company founded in 1975, known for its original brands like HOLLYWOOD RANCH MARKET and BLUE BLUE JAPAN, emphasizing craftsmanship and quality materials.
SEILIN (seilin.net) is the official online shop for SEILIN & Co., offering brands like BLUE BLUE JAPAN and HOLLYWOOD RANCH MARKET to international customers.