How should I wash my denim for the first time?
For the first wash of your denim, wash it separately from light colors using a non-bleach detergent, as color may bleed.
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For the first wash of your denim, wash it separately from light colors using a non-bleach detergent, as color may bleed.
To enjoy the aging of your piece, wear it often and wash it less frequently. This allows the natural fading and texture to develop, creating a unique look over time.
BLUE BLUE is a denim brand specializing in essential everyday wear, crafted using vintage power looms to create unique selvedge denim that develops character over time.
A vintage power loom is an electrically or steam-powered weaving machine from the late 18th century, known for producing uniquely textured fabric. Despite their rarity, we continue to use them in Kojima, Japan for our denim.
Selvedge denim is a type of denim woven on traditional shuttle looms, featuring a finished edge that prevents unraveling. It is valued for its unique texture, depth, and character that develops over time.